After fifteen years in the marketplace, we at Bodega have been extremely fortunate to form some long and meaningful personal and working relationships with some of our favorite brands and the good people behind them. One of our all-time favorites is Pleasures.
Our relationship with Pleasures dates back to the first Complexcon in 2016. A new label taking the scene by storm, Bodega immediately felt a deep connection not only personally, but also with their vision, attitude and aesthetic. A subversive California clothing brand on the rise, the brand’s founder and director, Alex James, was making a name for himself and his label by juxtaposing provocative, often controversial graphics with recognizable fonts, appropriated and used out of context. With a style reminiscent of streetwear’s golden years of the 80s and 90s, Pleasures’s retro designs are rife with irony, biting wit and a crass, sardonic sense of humor. It was what the world needed and we could relate.
Over the years, Pleasures has joined us for our infamous activation in China, as well some local installations at our LA store. This time they are helping us commemorate our 15 year anniversary by contributing some original designs for a collaborative capsule collection. Using our SS21 collection.... For more - https://bit.ly/3rpLK6c
Credits:
Creative Direction: Alex James / @ayejames
Photo/Video/Editing: Quinn Dunziellas / @Dunziellas
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