Over the years, Pleasures has joined us for our infamous activation in China, as well some local installations at our LA store. This time they are helping us commemorate our 15 year anniversary by contributing some original designs for a collaborative capsule collection. Using our SS21 collection as a reference point, Pleasures took our outdoorsy theme and ran with it, adding their signature spin for a “forestial vibe” with some of their trademark humor.
Forest green hoodies combine Pleasures logo in iconic font with Bodega’s powerful new slogan “Built to Last” slogan directly underneath. On the back, a large bonsai tree with Bodega’s signature “Hidden in Plain” sight accompanying our phone number and commemorative 15 year verbiage. Tees follow suit with the same characteristics, this time on white with black text. As Bonsai tree care requires patience, ingenuity and meticulous, concentrated effort, the symbolic figure provides the perfect metaphor to a lengthy existence. For more - https://bit.ly/3rpLK6c
Credits:
Creative Direction: Alex James / @ayejames
Photo/Video/Editing: Quinn Dunziellas / @Dunziellas
Assist/Talent: Austin Hunkins / @austinhunkins
Talent: Carly Cohen / @carlycohen
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