The New Yorker / The Right Question

Dave Maruchniak directed this stunning new animated spot for The New Yorker, which incorporates black-and-white 2D, 3d, procedural animation, and real-life testimonials from the victims of Harvey Weinstein in an impassioned call for activist journalism.
Client The New Yorker
Agency CNX Condé Nast
Production Company 1st Ave / Tronco
Director David Maruchniak
EP Fernando Fasano
Line Producer Ines Palmas
Coordinator Agustin Pelliza
Art Director Vicky Lamas - Joaquin Burgariotti - Federico Maksimiuk
Graphic Designer Vicky Lamas - Joaquin Burgariotti
Lead 2D Animation Federico Maksimiuk
2D Animator Bruno Persico - Nahuel Jacome
3D Animator Eduardo Escalante
Simulations Marcos Montane
Compositing Diego Gambarotta
Edit David Maruchniak
Music SFX mix Bamba Music