Vivo New Year Kinetic Wallpaper Design
Client : Vivo
Agency : Master
Creative Director : Dongho Lee
Design : Minsu Oh, Sangjin Hyun, Jooyeon Han
Modeling : Kihyun Song
Animation & Lighting : Youngjoo In, Seungjoo Ahn.
Behavioral wallpaper is an innovative form of wallpaper which will change accordingly to the user's behavior. This behavioral wallpaper design captures the aesthetic point of visual language. The overall performance wallpaper is divided into 10 stages, and each stage is a frozen moment in the blooming process of the flowers, so it is required that the freezing of the 10 stages is a wonderful frozen picture.
The composition blooms with flowers at the center. Each stage has different elements of the year and all those elements are relative with a spring festival to reflect the new year atmosphere. At the end, the moment of the bird’s appearance is a bonus animation, which is the sublime moment of the entire live wallpaper