Our lives are all about numbers. They are full of them, literary. We are surrounded by them and everything is measured with them. They are important but usually, talking about them could be quite boring.
This creative is part of UBB’s new platform. Its main features include storytelling through humanized statistics. We use statistics and illustrate them in unpredicted and in the same time always funny and playful way. That’s by no means an easy task, but we believe something beautiful could happen out of it. We believe in numbers. That’s why we know they aren’t the only thing that counts.
Client: UBB Bank
Agency: Guts & Brains DDB
Director: Martin Iliev
DOP: Alexander Stanishev
Production design: Sabina Christova
Costume design: Sergei Yordanov
Casting: Nina Boyanova
Locations: On the Spot
Music: Foster the People - Call it what you want
Production house: Handplayed
Producer: Vlady Gerasimov