Quitting is hard, and it's hard enough without all the messages out there making you feel like a horrible human! With the team at Showpony Adelaide, Flutter was able to develop a positive approach to quitting for the Government of South Australia.
Front and centre to the animation are Timba Smits approachable mascot characters, illustrating the many ways you can distract yourself and get through the challenges of quitting. Throw in a catchy jingle, and a nostalgic style of animation (who can forget the "Life. Be in it" and "Slip. Slop. Slap" ads), and you've got a motivational spot encouraging all who watch it to quit their way in May.
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