Beats brought us on board to create a campaign video for their new noise-canceling earbud headphones. For the pitch, we focused on the idea of "your own world" and the bubble you enter when listening to music; amplified further by the immersive, noise-canceling effects of the new earbuds. We directed and animated the campaign which we shot in LA (remotely from London), featuring US rapper Roddy Ricch. The film launches as a global TV commercial & will feature during the NBA games halftime. BIG thank you to the Beats team for bringing us on board this awesome campaign!
Our Role:
Creative Direction
Direction
Motion Design
Production
With:
Roddy Ricch - Talent, Music Artist
Soundtrack - Late at Night
Echoic - Sound Design
Tim Tyrell + Brian Quinlan - Shoot Producer
Chris Blauvelt - Director of Photography
Bobby Wesley - Stylist
Color Grade - Black Kite
Edit - Edit Egg
Client:
Beats by Dre
Alex Bowring - Executive Creative Director
Michael Malowanczyk - Creative Director
Brittany Cammisa - Producer
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