Concept design, storyboards & texture elements for Lucozade commercial for Time Based Arts, London.
Steven Gerrard melting under the Brazilian heat!
I was asked by Time Based Arts to design the final melting stage of the model. Gerrard had to collapse and melt dramatically while remaining recognizable and dignified. I helped supervising the sculpting process on ZBrush and made sure it remained as close as possible to the concept. I also designed the look of the melting pool and produced final elements for texturing. Great collaboration with FX artist Oscar Gonzalez Diez and Mike Skrgatic at TBA.
Client : Lucozade
Agency : Grey
Production company : Partizan
Director : Chris Cairns
Post-production : Time Based Arts
See the whole project: sylvieminois.com/LUCOZADE