I was approached by PULSE Films to design the hero character for the latest IKEA campaign 'Change a bit for good'. Loving the treatment straight away, I worked closely with director Ninian Doff and production designer David Lee to create this cute little eco-warrior robot and its family. They were all built and shot for real with amazing finishing by Nineteentwenty. I was so happy to see the result looking so close to the original concept. Dream job!
See the whole project here: sylvieminois.com/IKEA-ROBOT
Production Company: PULSE Films
Director: Ninian Doff
Production Designer: David Lee
Post-production: Ninteentwenty
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