For Tissot, 2020 will be an eminently feminine year. The Le Locle-based brand, traditionally unisex by nature, is launching some new, high-quality timepieces for women. The Tissot T-My Lady range provides the vision of the Tissot woman. She is confident of her life choices, committed to an exciting, mindful life and wants to make the most of everything. Aspirational and strong, sophisticated yet tough, she cruises between her home, the office, nights out and an active daily life, just like the Tissot T-My Lady. The new collection, consisting of several quartz models at launch, is dedicated to this complete woman. These watches, with the endurance of steel and, in some versions, the radiance of rose gold, have the simple grace of timeless lines.