Master studios created an abstract enticing setting called “Curtain mode” for Samsung Serif TV.
Curtain mode interface veils content on the screen to give an abstract impression of what is happening in the background, shutting down content without turning off the TV itself. Even what curtain mode is active, viewers can still access services such as a clock, bluetooth speakers, apps and their photo gallery. That feature allows viewers to put a digital filter over the screen, blurring it so only abstract images are seen, like dropping a moving, digital screen over the TV.
Curtain mode takes whatever is being shown on the screen and blurs it, transforming it into shimmering abstract shapes like a digital curtain. Curtain Mode is customizable, too. Consumers can adjust how much the pixels are blurred, to four different levels, and the main color of the curtain can be selected, from blue to green, to red or to gray. On top of the shifting, almost poetical curtain, basic TV settings are displayed, like volume, a clock, or a photo gallery.
The result is a digital effect that is both beautiful and also adjustable to best fit your surroundings. There’s warmth to the feature, giving Serif TV an emotional quality that makes for a very different television experience.
You can find more detail about design below.
behance.net/gallery/111987425/SAMSUNG-SERIF-TV-CURTAIN-ANIMATION
Client : Samsung Electronics
Agency : Master
Creative Director : Dongho Lee
Design & Animation : Daesung Ra, Sanghee Lee, Sung Bae, Chunsik Park
Motion & Edit : Minsu Youn
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