Short presentation video for new bank products, made for Sberbank booth at Russian Investment Forum 2018 in Sochi. On a contrary with previous our works for Sberbank where digitalisation of bank products and services were showed via digital space, something distant and cold, this time we used POV perspective to demonstrate personal involvement of each individual in these changes. This project was influenced by stop-motion techniques, and combined real footage, 3D CG and graphic design.
General Contractor: PMT LLC
Agency: okean // sa
Production/VFX: okean // sa
Creative Director/Scriptwriter: Oleg Karasev
Production Director/Art Director: Alexander Ilyin
Directors: Oleg Karasev, Alexander Ilyin
DOP: Alexander Vartanyan
CG artists: Sergei Bazhanov, Anton Shelyukhin
Rendering: Alexander Ilyin, Sergei Bazhanov, Anton Shelyukhin
Compositing: Alexander Ilyin, Sergei Bazhanov
Producer: Oleg Karasev