Jaguar Racing Formula E Team | Launch Film Director’s Cut
From the struggle of pandemic that exhibited the importance of mutual support and credibility, arose a launch film for the 7th season of Formula E Championship of the Jaguar Racing Formula E Team as a result of full trust in creativity and craftsmanship.
This films presents Jaguar EVs, both civic and racing, in a world tour around cities, which planned to hold Formula E races in Season 7. It also shows how Jaguar Electrify movement takes over the world by incorporating brand element from grill and racing livery decoration into famous cities’ landmarks.
Jaguar Racing Launch Film was used in a communication during pre-season as well as in Jaguar electric vehicles promotion around the world.
That was a huge milestone, and we enjoyed making it. Thanks, Jag!
Brand: Jaguar Racing Formula E Team, Adrian Atkinson
Idea: okean storytelling agency
Agency: Floss Creatives x okean storytelling agency
Production/VFX: okean // sa x moonshot labs b.v.
Floss Creatives CEO: Shamsher Walia
Creative Director/Producer: Oleg Karasev
Production Director/Art Director: Alexander Ilyin
Music and SFX by waveme.pro