Salvatore Ferragamo presents Rising in Hollywood - a portfolio of four short films dedicated to showcasing the insights, emotions and ambitions of a new wave of female creatives and entrepreneurs. The campaign stars a diverse group of women; Sinead Bovell, Bonnie Chen, Cuba Tornado Scott, and Gillian Zinser. What they share is a common attraction to the creative gravity exerted by Hollywood; its openness, its possibilities, and its potential for the realisation of dreams.

Co-starring alongside Bovell, Chen, Scott and Zinser are two emerging forces in the Salvatore Ferragamo portfolio. The Ferragamo Pump is a reworked and modernised upgrade on a house classic, while the new Trifolio bag offers 21st-century versatility expressed via Ferragamo’s artisanal expertise. Both are intimately linked to the creative lineage that connects Salvatore Ferragamo back to its earliest incarnation as the “Shoemaker of Dreams”.