Levi’s® 501® Originals Campaign

Levi’s® 501® Originals Campaign brought together seven originals who embody the 501® spirit of creativity, authenticity, self-expression and originality. They’re wearing and doing things their own way, while shaping the current moment. Meet the Originals Naomi Osaka, Hailey Bieber, Emma Chamberlain, Barbie Ferreira, Jaden Smith, Marcus Rashford, and Shai Gilgeous-Alexander.

The icons defining this era, in the jean that has remained true for 148 years. #501Originals

For more information: [Link to Originals Blog]

[Video: The video opens on Hailey Bieber in black and white. The video transitions to a white background with a red circle in the center that reads “501® Originals.” “Jeans On” by David Dundas starts playing in the background. The video cuts quickly in between clips of Barbie Ferrara, Hailey Bieber, Jaden Smith, Marcus Rashford, Naomi Osaka, Shai Gilgeous-Alexander and Emma Chamberlain. This group is seen dancing, playing with a basketball, laughing, skateboarding and posing. Barbie Ferreira wears; a dark wash jean jacket, a white top, dark wash blue jeans, black lace up, platform heels and a colorful necklace. Emma Chamberlain wears; jeans, a white tee and a jean jacket. Naomi Osaka wears; light wash jeans, a white tee shirt and a light wash jean jacket. Shai Gilgeous-Alexander wears; black jean shorts, colorful sneakers, and a denim shirt underneath a denim jacket. Marcus Rashford wears; a dark denim jacket, a button down shirt and dark wash denim jeans. Jaden Smith wears; a jean jacket, graphic tee and light wash jeans. Hailey Bieber wears; denim shorts, a denim jacket with a grey tee shirt underneath. The video ends with the “Live in Levi’s®” logo.]