The ident was developed as a part of the rebranding exercise of the Channel to position is as a youth centric Channel. We used the new graphic language of the brand combining it with the visual choreography of B-boying, a popular youth trend. The choreography was done by us as well.
CLIENT : B4U Channel
PRODUCER : The Glitch
DIRECTION : Rituparna Sarkar, Snigdha Rao
GRAPHICS: Rituparna Sarkar
DOP : Tribhuvan Babu
EDIT : Snigdha Rao
GRADING : Future Works
Year: 2009
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