This spring we celebrate 30 years of River Island with an exciting people positive campaign. Bringing together a diverse cast as the faces and voices of RI, we explore identity and reject the idea of labelling. We believe that LABELS ARE FOR CLOTHES NOT PEOPLE, so we’re spinning tired stereotypes on their head and reclaiming labels to make them positive and truly, REAL!
The only labels we endorse come in the clothes we make, not attached to the people who wear them. It doesn’t matter how you look, what you believe or who you love – we want to celebrate you and your unique style. Not just this season, always!
Watch the exclusive Director’s cut now – you won’t see this anywhere else!
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