It was a pleasant experience to work on this lovely project, full of flowers and ideas.
Our approach was to design distinctive light bulb compositions with the elements of plants, such as leaves, vines and flowers, to represent the ‘ideas’. In terms of animation, we have combined traditional 2D animation into live action footage, to effectively illustrate the ‘growth’ of the ‘light bulbs / ideas’ on individual people.
Design & Post-roduction: Mirari+Co.
Client: Royal Horticulture Society
Agency: Creature
Representative Production Company: Not To Scale
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