We created a myth busting animation highlighting common misconceptions surrounding Google Password Manager.
Most people think their passwords are stronger than they really are. The truth is, people often use common themes and patterns to create passwords.
They’re easy to remember - but also easy for hackers to guess. Google Password Manager is a safer way to protect all your accounts online.
Extending on our previous work for the Advanced Protection Program, we utilized a clean and sophisticated 3D approach revolving around shape based visuals and simplified UI moments. Our singular goal was to positively shift viewer perception about the password management product while increasing awareness and usage.
Client: Google
Directed by: Oddfellows
Executive Creative Direction: Colin Trenter
Executive Producer: Erica Kelly
Creative Direction: Jarratt Moody
Senior Producer: Jen Szeto
Writer: Matthew Atkatz
Technical Director: Billy Chitkin
Design: Loris Alessandria, Wes L Cockx, Marcus Bakke, Josh Edwards, Gunnar Pettersson, Esther Moon, Caroline Choi
Animation: Jon Riedell, Josh Edwards, marcus Bakke, Tyler Morgan
Music & Sound: Ambrose Yu