The New Alma Campaign | LOUIS VUITTON

A fresh and contemporary take on the iconic Alma bag, Louis Vuitton introduces the Alma BB in five new vibrant colors for spring. The bag is embellished with an embroidered jacquard Monogram strap to match, featuring Monogram flowers on one side and the Louis Vuitton logo on the other. The bag’s fresh details and unique strap in graphic color options pay tribute to the line’s playful DNA.

Explore the campaign at http://on.louisvuitton.com/6052HeuWa

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Since 1854, Louis Vuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical.

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