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The Capucines: A Louis Vuitton Icon­ | LOUIS VUITTON

2021年03月24日 08:03
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French actor and House Ambassador Léa Seydoux embodies the Capucines in a pure and stripped back setting. Photographed by Steven Meisel, the new campaign highlights the timeless elegance of the Capucines bag. Named after Louis Vuitton’s very first store which opened in 1854 on rue Neuve-des-Capucines in Paris, the bag blends tradition with innovation. Adorned with Signature LV initials, distinctive side rings and a structured silhouette, the bag is reinterpreted season after season. The Capucines is not simply a timeless handbag – it is a life-long companion.

Explore the campaign at http://on.louisvuitton.com/6058HtXHp

ABOUT LOUIS VUITTON

Since 1854, Louis Vuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical.

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