The newest Cologne Perfume by Louis Vuitton recounts the delights of the coastline, a blissful long stretch of beach, and the peaceful rush of the ocean. Master Perfumer Jacques Cavallier Belletrud brings together the boundless emotion of a day spent on a sunny beach with the brightness of yuzu, a rare citrus from Japan.
Louis Vuitton continues its picturesque dialogue with Alex Israel, who also dressed the other four Cologne Perfumes. For On the Beach, the multimedia artist found inspiration in his hometown of Los Angeles, capturing the vivid colors of oceanfront façades and the oscillations of light that shift and shimmer throughout the day.
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Since 1854, Louis Vuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical.
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