How do you shift perception of a mostly male, DVD-centric, pull-off-the-highway adult superstore into an appealing destination for women and couples? Start with an all female agency that specializes in creating emotional connections between women and brands.
The Lion’s Den, a 46-store adult retail chain determined to evolve into a top-of-mind sexual wellness brand, worked with Fancy and Station Film's director, Matt Pittroff to elevate the brand and reach their new customer base.
The new campaign centers around the idea that taking care of your sexual self is an important part of your overall wellness and something that should be considered every day. Whether alone or with a partner, you deserve to have pleasure and enjoy life—it’s good for your body, it’s good for your emotions, and it’s good for your relationship. Plus, it’s fun!