The latest collaborative project for Bodega and New Balance is centered around adapting the spirit of unbridled, go anywhere, multi-environment utility into an age of careful deliberation and collective responsibility. The X-Racer silhouette, a recent addition to the New Balance line-up offering a streamlined take on the overtly technical, speculative future designs of the late ‘90s and early 2000s, exchanges a featherweight, mesh/synthetic overlay construction for a more robust mix of outdoors ready suede and ripstop, with nylon webbing, rope laces and a detachable, snap-on nylon tongue strap. An accompanying range of co-branded apparel offers sportswear staples: track bottoms, tees, hoodies, along with zip cargo pocket equipped vest and shorts, featuring vintage, East German rain camouflage fabric, which puts a novel twist on an eternal streetwear fixture, while emphasizing the outdoors element.
Director - Chris Read
DOP - James Beattie
Editor - Robert Fox
Colourist - Faith Millin
Photography - James Pearson-Howes
Stylist - Charlotte Moss
Model - Jyrrel Roberts
For more - bdgastore.com/blogs/blogdega/bodega-x-new-balance-x-racer-editorial