阿里巴巴 - 亮相平昌奥运会，相信小的伟大

99%的人认为自己渺小，
97%的企业是小企业，
92%的国家是小国家，
95%的运动员不被看见……
阿里巴巴将在2018平昌冬奥会第一次作为奥运全球Top合作伙伴出场，将奥运史上那些“小的伟大”的故事拍成了宣传片。

Client: Alibaba Group
Agency: BBDO + Proximity Shanghai
Production House: Redhorse Film
Post Production House: CRAFT
Music Studio: BW

Executive producer: Arthur Ma, Angel Cao
Executive producer: Anthony Yao, York Liu
Producer: Juliana Liu, Greta Bi
International Coordinator: Maggie Zhang
Post Production Producer: Afra Pan
Assist Producer: Jenning Yan

Director: Eli Sverdlov
DOP: Manu Kadosh
Offline Artist: Noam Weissman
Music: Tomer Biran, The Royal Phiharmonic Orchestra

———Cape Town ————
Executive Producer：Philip Key, Katherine Leach Lewis
Producer: Bernice Purdham
Production Manager: Jessica Shaw
Production Coordinator: Dafi Karabunarlieva
Art Director: Naobie Noisette
Location manager: Moosa
1st AD: Nicholas Lorentz
Focus Puller: Evan Maclachlan
DIT: Jurgen Painczyk
Grip: Henri Marais
Gaffer: Guy Stallard
Wardrobe Stylist: Annie Rickert Seegers

———— Slovakia————
Executive Producer: Sasha Cherniavsky
Producer: Daria Stepani
Producer: Branislav Binda
1st AD: Maria Halpakhchi
Art director: Branislav Mihalik
Location manager: Rastislav “Palmer”
Gaffer: Rastislav Gore
Wardrobe Stylist: Lea Dubai