The “driving moment” represents the joy of being on the road. Wanderlust is the allure of unwinding while you travel, exploring and seeking out new experiences and impressions – in the city, but also beyond urban areas, feeling (temporarily) at home wherever you find yourself.
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Client: BMW Group, Munich, Germany
Head of Mini Design: Oliver Heilmer
Creative Direction: Uta Bodenstein, Julia Obermeier, Till Jenninger
Project Team: Hannes Ziesler, Nicole Prinz, Raphael Jasinski
Head of Design Identity: Fabio Olivotti
Design: Aixsponza, Munich, Germany
Creative Director: Christian Tyroller
Producer: Julian Fischer
Art Director: Dominik Högn, Christian Scheck, Dennis Tiege, Stefan Voigt
3D Artists: Paul Gröger, Yannik Wenk, Matthias Zabiegly
Illustrations: Paul Grabowski, Laila Petersen
Music / SFX: Michael Fakesch, designingsounds
Shooting:
DOP: Bartek Latosinski
Styling: Clara Reuter, Charlotte Roser
Hair & MakeUp: Arno Humer, Anja Wenger El Sawaf
Set Design & SFX: Andreas Walther
VFX Set-Supervision: Matthias Zabiegly
Skater Girl: Nicole Adamczyk
Oliver Heilmer: himself