The ocean plastic problem goes deep. Eurythenes Plasticus is a newly discovered species, the first in history that has been named after the ocean plastic that contaminates it. Although it lives far away and at great depths, microplastics were already detected in the body of the amphipod when it was discovered.
Together with BBDO Germany, we helped to create a global campaign for the WWF to support their efforts to combat plastic pollution of our oceans.
Check out the Cinema Ad here: vimeo.com/408503491
CREDITS:
Client: WWF
Agency: BBDO, Dusseldorf
Production Company: Sehsucht, Hamburg
Director: Hans-Christoph Schultheiss
Composer: Alex Komlew
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