This is The 7. BMW’s all new flagship model brings a unique sense of luxury to China’s aspiring business elite.
Driving through a scenery of fantastic visual metaphors, all of them depicting the audacious mindset of China’s modern society in surreal ways, director Ole Peters and the team break through the boundaries of traditional luxury advertising and present a mesmerising, almost romantic automotive commercial.
CREDITS:
Client: BMW China
Agency: Juice Network
Production Company: Filmate Productions
Director: Ole Peters
Post-Production Studio: Sehsucht, Hamburg
Music: 2wei Music
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