A rebrand that positioned DreamHack as the cultural epicentre of the global gaming community. 2.7 billion gamers strong and growing, this is where one of the world’s most passionate communities becomes one of the world’s most powerful experiences.
Working in partnership with DreamHack’s leadership team across two continents, we created the global brand strategy, architecture and identity system that is set to be adopted across its network, and rolled out both digitally and physically, at the brand’s dozens of festivals and broadcasts.
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