For Squarespace’s 7th Super Bowl appearance, we partnered with Dolly Parton to re-record her iconic workplace anthem “9 to 5” and flip it to “5 to 9”. A rallying call to those dreaming of turning their after-hours passion project into their own business.
The campaign was directed by Academy Award winner Damien Chazelle and choreographed by Tony Award winner Justin Peck. The film highlights the unique side projects of office workers in a scene that transforms drab office cubicles into vibrant studio spaces, bringing all of their ideas to life.
Credits
Role: Creative Director
Agency: Squarespace
Director: Damien Chazelle
在T站说说你的看法～