How would a baker launch the new MINI Convertible?
Lifting the sheet off of a new car to reveal it to the world is an amazing feeling but to then get to eat it afterwards? This is innovation even our top designers here at MINI were envious of.
Instead of the traditional showroom launch, this year we asked Tuba Geçkil and 7 other very different people from all over the world to launch the new MINI in a way that’s unique to them.
Watch them all here: https://bit.ly/3claZPQ
We’re all different but we’re pretty good together.
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