The film was conceived by Swiss agency CRK as part of a campaign to strengthen careers in long-term care and recruit more young health professionals. In hearing the stories of Rosemarie’s painful childhood experiences of being separated from loved ones during the war, to the joy of reuniting with them, her life story becomes a source of inspiration for her caretaker Livio, serving as a reminder that a career in long-term health care is an opportunity to help others and become part of their story.
Film advertisement created by CRK, Switzerland for Curaviva Schweiz, within the categories: Education, Health.
Credits
Advertising Agency: CRK, Basel, Switzerland
Production Company: Roof Studio
Creative Directors: Guto Terni, Vinicius Costa, Lucas Camargo
Director: Guto Terni
Art Director: Vinicius Costa
Character Lead / Design: Lucas Camargo
Executive Producer: Marcus Lansdell
Head Of Production: Vanderlei Santana
3D Lead: Lucas Ribeiro, Heber Conde
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