The all new BRAVIA XR – World's first cognitive intelligence TV*.
With Cognitive Processor XR that thinks like a human brain, this TV truly understands how you see and hear the world. Meaning it can upscale and transform any picture and sound into what you feel is real.
Learn more at https://www.sony.net/bravia-xr?youtubeofficialadvert
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*including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of December 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics.
Visual effects and UI are simulated.
"SONY" and "BRAVIA" are trademarks of Sony Corporation.
Model availability varies by region
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