Today’s savings are tomorrow’s gains! For their upcoming Cyber Week event, Under Armour approached us to produce visuals for their digital and in-store advertisement campaign. With help from Rotterdam-based strategic partner Das Buro, we developed creative direction that incorporated a powerful and contrasting visual language. In a week where every business is promoting new sales and discounts, we needed to create a bold look that would stand out from the competition.
Using UA’s signature typeface, these banners and animations advertised premium gear at discounted prices.
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