Here at Bodega we are no strangers to common colloquialisms like “cool” or “chill,” but we have always preferred the terms as they are used in the vernacular of the youth as opposed to what they mean to New England winters. With that in mind and with snow in the forecast, Bodega HQ recently set its sights to the south, fled the beginnings of a blustery Boston winter, and opted instead to join the artistic spirit of winter’s premier cultural gathering, Art Basel.
Together with iconic Italian denim brand, Diesel, Bodega entered the party as special uninvited guests, but quickly made an impression as a popular forced to be reckoned with.
Sure, the common man, lazy with their lexicon could have referred to this a “collaborative pop up.” But we aren’t common, neither are you, nor is is grandiose floor plan and stylized buildout that we brought to Miami. Sure, it was a store, but it was so much more. When Bodega sets up shop, we make it an event you won’t likely forget.
Full Story > bdgastore.com/blogs/blogdega/recap-bodega-x-diesel-unofficial-basel-gift-shop