For the first time in 37 years, Budweiser isn’t airing a commercial during the Super Bowl. Instead, we’re redirecting our advertising dollars to support COVID-19 vaccines awareness and education. Working with partners like the Ad Council and COVID Collaborative, we’re helping to safely bring people back together again soon.
Over the past year, we’ve seen America’s collective resilience. We’ve seen everyday people turn isolation into connection, and strength into hope. We made our new Super Bowl ad – “Bigger Picture” narrated by Rashida Jones – to champion those stories and honor the ordinary people of America doing extraordinary things.
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