Check the full project on Behance: behance.net/gallery/106047259/Durex-How-To-Videos
Durex - as a brand promoting good sexual practices - has decided to create a series of
educational animations that - in an effective and interesting way - pass on important knowledge and help young people to enter into sexual life.
The realization was carried out by Inside Ideas Agency, Analog/Digital and BluBlu Studios. From the very beginning we knew that animations could not have an tutoring tone known from boring educational videos. The animation was supposed to be modern, lively and attractive for audiences of all ages, especially the younger ones.
BluBlu was responsible for the animation direction, design and animation.
Credits:
Directed by BluBlu
Agency: Inside Ideas Group
Animation studio - BluBlu Studios
Creative direction - Monika Kurek
Art direction - Magdalena Koźlicka
Head of animation – Miłosz Kokociński
Executive Producer - Jarek Nowak
Production Company - Analog/Digital
Producer - Patrycja Krajewska
Story Artist: Monika Kurek, Karolina Specht
Animation & Illustration - Karolina Specht, Magdalena Koźlicka, Sybilla Kuczniak,
Miłosz Kokociński, Matijos Gebreselassie, Piotr Krzyżykowski, Jagoda Kaleta, Alicja
Wojda, Maciej Piotrowski, Kamil Wójcik, Maciej Wójcik