Full project: behance.net/gallery/99645505/NORR-Made-by-Iceland
See the breakdown: youtu.be/85er4VW0s4k
Product launch film for fictional watch brand NORR, created as a Case Study project for the Motion Design course Process of Motion: processofmotion.com
NORR builds smartwatches designed for, inspired by, and with materials from Scandinavian nature. The video presents a sleek timepiece, specifically designed for the outdoorsy type: Advanced navigation, biometrics, emergency connectivity, and above all; durability.
The smartwatch case is carved from a single piece of reinforced volcanic rock, hand-picked by native Icelandic dvergr. Each timepiece numbered and engraved with the exact time & location of the eruption that created it.
CREDITS:
NORR Identity Design | Madeleine Karlsson
Photogrammetry | George Joannides
Sound Design | Ola W. Tappert
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