The animation short is collaboration with Yi-Fang, the idea is to create a fresh visual advertisement for them brand new branch at London, Oxford and Manchester.
Credits
Director: Yige Yang
Biography
Yige Yang is an independent animator and illustrator based in London. She works on both traditional drawing animation and experimental animation.
Director statement
Collaboration with Yi-Fang was a fantastic experience. Yi-Fang has their marketing them, and in the past they have many different type of advertisements, so my challenge is to bring them something fresh but also match their original brand concept. I did many researches about what they like and dislike about their previous ad, to find out what they expect for my work. During this project, the close contact with clients help me understand better about their demands. During the process I tried to provide client more than options about many things such as color, style and even fonts, I found it is much more effective.
Contact details
Name Yige
Surname Yang
Email y.yige@yahoo.co.uk
Telephone number +44 (0)7858593836
Social media
Website: yigeyang.myportfolio.com/work
Instagram: yige_drawing
Technical info
Length :20 seconds
Size: 1080x1920 HD 9:16
Sound: Stereo
Prores & H264
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