The brief was to create a short film that illustrated the history and differences between Jaguar Land Rover's lighting technologies and give an exciting vision of whats to come. Our CD Chris Joyce worked with the Digital Art Director to establish a 3D style that would mix well with the live shot footage from Imagination as well as being quick to render. I built 3D environments and a future city to help demonstrate the lighting features as well as sourcing some stylish stock footage to give the film that final polished look. The film was played out in a cinema style room with custom built Meridian speakers and played around the world on the JLR auto show stand.
Credits:
Creative Agency: Imagination
Physical Build: Imagination
Animation: Chris Joyce, Imagination