Credits:
Agency | Havas Helia
Director | Mike Sharpe
DoP | Greg Taylor
Art Director | Emma Winter
About:
Found Studio were commissioned by Havas Helia UK to create a viral stunt to support the launch the new Peugeot 208.
Filmed in one continuous shot from the POV of the Peugeot’s reverse-parking camera the challenge involved driving backwards across a huge urban course. Every precision-turn reveals the next audacious stunt from a team of professional performers: skaters Tony Gale and Nathan Morris, freestyle BMX rider Keelan Phillips, extreme mountain biker Danny Butler and Storm Freerun’s Paul ‘Blue’ Joseph. There are no cutaways so the stakes were high for this uninterrupted one-take sequence of stunts.
Guiding us through the action was Junior Rally driver Chris Ingram who had to navigate through the course using only the reverse parking camera and a blue guiding line before finishing with an exhilarating handbrake turn – all in one, unedited take.
We also created a second version of the film which was shot simultaneously using an array of carefully positioned cameras around the car park as well as on-board the car itself and a drone. This alternative view gives the viewer the chance to see the action unfolding in real time and from different perspectives, in addition to showcasing the car itself.