Christie's – Luxury Week

15 seconds of simplicity, mystery & delicacy.
Christie’s trusted Clim Studio to create a film to generate awareness for their Private Sales.
Luxury-Week auctions offer their most exquisite clients the opportunity to acquire the finest Handbags, Wines, Watches & Jewels. Their exclusive sales feature the best examples from the top Luxury houses i.e. Hermes, Chanel, Cartier and Tiffany to name a few.
Through a 15 second visual, we establish Christie's as a curator of the most excellent objects that one could ever acquire. Beautiful and iconic, with an emphasis on simple sets, lighting and textures, the film signifies the key items sold in their sales in a very paired back manner.
Divided in 4 scenes (one per product category), the film relies on simplicity, mystery and delicacy to provoke the feeling of secrecy, curiosity and exquisiteness.
The messaging is simple, Luxury Week at Christie's. But within the simple message, the execution of the textures and lighting, tells the story of how beautiful and sophisticated these sales are.
The appropriate amount of animation, the slow camera move, an elegant and sober colour palette… all mixed with a sunset winter-like lighting and a mesmerising sound design offer a relaxed experience that triggers our senses and imagination.
Follow us on INSTAGRAM:
instagram.com/clim_studio/
CREDITS:
Directed & Produced by: Clim Studio
Concept, Creative & Art Direction, Edit: Clim
CG: Edgar Ferrer & João Lucas
Music: QB Sound