Disney Channel Latam wanted a new image that connected better with Gen Z and Gen T generations and that situated the channel at the forefront of similar channels in Latin America, without losing its Disney essence and distinctiveness.
Children and tweens today are digital natives and therefore their relationship with screens is essentially different from other generations, and so is their entertainment consumption habits.
We performed a deep research on Gen Z and Gen T behaviours and attitudes towards technology and entertainment tools, we studied their tastes and habits, and we created a complete proposal that it is both very innovative and disrupting -as it draws from different sources such as YouTube, haptic technology, videogames music- but still manages to look undoubtedly Disney.
Please have a look and let us know what do you think! :)