Reel created for the Football As it's Meant To Be project by Bundesliga that is comprised by a series of monthly social reels that focus on different qualities of the league.
We have been asked by DFL to make a couple of chapters already. Each time is more challenging but the inspiration, for us as football lovers, is never ending. For this particular project we focused on the power of football to bring people together... regardless of anything else, when the whistle blows, we all vibe together as one!
This campaign is not only a token of a appreciation to the loyal fans of the Bundesliga, who are the main audience and the ones who received it monthly on their inboxes, it is also a love letter to this beautiful sport that is exciting, entertaining and also a force of union, understanding and joy.