ADIDAS - '100% UNFAIR' - PREDATOR MUTATOR P1 Product Film

Glassworks Amsterdam asked us to create this product film for the latest Adidas Predator campaign. While Glassworks worked on the product film for the premium model Predator 20+, we had to adapt their work for the popular 20.1 variant. This meant not only exchanging the shoe in all shots. We also had to reimagine all shots showcasing the shoe’s details. For example, while the premium model features a woven fabric surface, the 20.1 shoe is made out of plastic.
CREDITS:
CLIENT
Adidas
AGENCY
TBWA\NEBOKO
PRODUCTION COMPANY
Biscuit Films
DIRECTOR
Daniel Warwick
POST-PRODUCTION / VFX
Glassworks
Predator – Product Film
Director
Rüdiger Kaltenhäuser
Concept Development & 3D Lead
Rüdiger Kaltenhäuser
3D Artists
Callum Austin, Tim Borgmann, Alexander Siquans, Felix Geremus, Stephan Haidacher, Jef Fleurkens, Matthijs Joor, Gunter Freese
2D Artists
Maxence Peillon, Lise Prud’homme, Alexis da Camara
Executive Producer
Chris Kiser
Producers
Belén Palos, Rachael Trillo
Jnr. Producer
Salt Ibraeva