BBVA has created their Design Principles that serve as a guide, inspiration and compass in their day to day work. This video represents each of the Principles in a conceptual and metaphoric journey through a set that displays BBVA brands identity in a unique handcrafted art direction.
Concept and direction by Tessa Dóniga
Script and client BBVA / Anxo López & Santiago Belizón
Production by EnriMur Management
Set construction by Escenografía 4D
Edition by Paula Martín Ferro
Color by Metropolitana color
Sound Design and Music by Aimar Molero
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