Fatima’s creation of a unique blend of humanity and aestheticism
in her work has seen her carve out a reputation as a director of
Cinematic Elegance, Beauty, Sensuality and Grace.
Fatima started her career in Los Angeles in Production Design & Art
Direction. A collaborative relationship with an A list director saw her
propelled almost overnight to the front echelons of the advertising
world.
Fatima worked on highly acclaimed campaigns for Smirnoff, Audi,
Levi’s, Vauxhall and Coke as well as a series of groundbreaking
iconic promos for acts like REM, Deep Forest and Madonna.
Following her relocation to the UK, Fatima began directing in her
own right. That same year she was featured in Saatchi’s “New
Directors Showcase” at Cannes.
Fatima has been on the judging panel at D&AD and BTAA.
In her directing career, Fatima has shot commercials across a
wide variety of clients including Airlines, Cars, Insurance
Companies, Charities, Soft Drinks, Food, Chocolates & Beauty
Products. Brands include: L’Oreal, MTV, Westfield, Aquafresh, NFU
Mutual, Kellogg’s, Honda, Emirates, Cola Cola, Pomellato, Rimmel,
Pantene, Herbal Essences, TK Maxx, GHD..
Fatima is now also branching out into events and is focused on
new technologies and immersive experiences within music, beauty
and fashion.