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We don’t subscribe to beauty standards because you can be whatever the f*ck you want. Pretty Different Beauty. Badass. Long-Lasting. Cruelty-Free. Urban Decay Cosmetics appeals to those who relish in their individuality and embrace what makes them different. We have challenged the industry’s definition of beauty since 1996 when we disrupted the sea of pink dominating makeup counters everywhere. From our all-encompassing range of bold and velvety eyeshadows – which include our bestselling (and often-copied) Naked palettes – to our award-winning eye pencils, budge-proof mascaras and cult-status makeup setting sprays, our version of “pretty” has always been pretty different.