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在一个新的微软Windows假日广告中一个小女孩进行了一次动画世界中的神奇3D冒险,并传递了一个关于包容和善良的信息。
这个由M:United / McCann和Blk-Ops制作的广告以一个身旁有她的雪人Gabe陪着、正在笔记本上写作的女孩开篇。然后,她就被带到了一个神奇的太空世界,旁边的雪人也突然活起来了。两人在太空中散步,收集各种各样奇怪的生物,他们都需要某种爱或支持,最后伴随着迪斯科球与他们一起在太空摇滚中聚会。这部片子最后以生活场景结束,我们看到现实生活中的女孩正用她的平板电脑描绘出想象的整个故事,标语“创造一个更美好的世界”。
The Directors Bureau公司的Roman Coppola导演了这部动画片,虽然MPC只做了这些可爱的动画和视觉特效,但大多数人物灵感来自于微软的Remix 3D,一个用于分享和使用Paint 3D或其他3D程序的演化创作的图书馆式共享网站。
微软公司品牌,广告和研究公司副总裁Kathleen Hall在一份声明中说:“假期之季是共享,包容和想象的时间,我们的目标是通过3D的力量和魔力,将所有这些融合在一起,并邀请人们与我们一起创造一个更加包容的世界。”
Agency:M:United/McCann
Client:Microsoft Windows
Agency:Blk-Ops
Director:Roman Coppola
CVP, Brand, Advertising and Research, MSFT:Kathleen Hall
GM, Global Advertising:Deana Singleton
Director, Global Advertising:Stacey Terrien Jenny Leahy
Manager, Global Advertising:Hannah Westing
Manager, Global Advertising:Danna Brokaw
Art Director, Windows Next:Alberto Cerriteno
Manager, Global Advertising:Dawn Novak
Co-Chief Creative Officer:Sean Bryan Tom Murphy
Founder, Blk-Ops:Andrew Panay
CCO, Blk-Ops:Brian Klugman
EVP, Executive Creative Director:Daniela Vojta
EVP, Executive Creative Director:Susan Young
Creative Director:Todd Brown
Creative Director:Dan Kim
Copywriter:Elina Rudkovskaya
Senior Designer:Andre De Castro
Creative Technologist:Alicia Foor
EVP, Head of Integrated Production:Aaron Kovan
VP, Senior Producer:Mel Senecal
Producer:Monique Fitzpatrick
Digital Producer:Sean Flanigan Charlotte Popper
SVP, Director of Project Management:Stella Warkman
Project Manager:Jessica Jacobson
President:John Dunleavy
Managing Director:Kevin Nelson
EVP, Executive Account Director:Tina Galley
SVP, Group Account Director:Darla Price Sarah Keiber
Account Director:Pat Six
Account Supervisor:Ellie Choi Molly Raker
EVP, Global Strategy Director:Michelle Kiely
SVP, Group Strategy Director:Todd Sussman
Strategy Director:Justin Ballheim
Senior Social Strategist:Jordan Berger
SVP, Executive Music Producer:Eric Johnson
Music Associate:Sam Belkin
Production Company:The Director's Bureau
Edit/Animation/Post:MPC
VFX:MPC NY
Animation Director:Marc Smith
Animation Director:MPC Creative
Managing Director:Camila De Biaggi
Head of Production:Brendan Kahn
VFX Supervisor:Rob Hodgson
Producer:Katie Buckley Matthew Loranger
3D Supervisor:Chris Bernier
2D Lead:Tobey Lindback
Editor:Ethan Simmons Catherine Gionfriddo
Colorist:Adrian Seery
Mix:Heard City
Media:Carat